Iconic brand The Body Shop faces uncertain future as administration looms, Kent stores at risk

Kent residents may soon have to say goodbye to another long-standing national brand as The Body Shop has announced that it is going into administration. The future of the cosmetic and skincare chain’s 250 stores is uncertain as administrators work to save the brand.

With seven locations in Kent, including Ashford, Greenhithe’s Bluewater Shopping Centre, Hempstead Valley in Gillingham, Canterbury, Maidstone, and Westwood Cross Shopping Centre in Thanet, many local shoppers may be affected by the potential closures.

While it is not yet known how many stores will be impacted, it is believed that only the UK operations are at risk. The Body Shop was acquired by Aurelius Group in November 2019 for £207 million from Brazilian cosmetics chain Natura & Co.

Founded in 1976 by Dame Anita Roddick, The Body Shop quickly became a household name known for its ethically-sourced and naturally-based products that were not tested on animals. By incorporating a franchising model, the brand saw rapid expansion and by 1983, there were 138 stores across the UK.

Now, with the help of FRP Advisory, Aurelius Group is working to navigate the insolvency process for The Body Shop’s UK operations. As the fate of the stores remains uncertain, Kent residents may have to say goodbye to this beloved high street staple.

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