Hope for The Body Shop: Several Kent Locations Spared from Closure

Several branches of The Body Shop in Kent have been spared from closure, providing a glimmer of hope for the renowned beauty chain.

Last month, it was announced that the company would be closing many of its stores, resulting in hundreds of job losses. However, administrators have now revealed that several locations in Kent will remain open.

These include the branches in Bluewater Shopping Centre in Greenhithe, Ashford Designer Outlet in Ashford, Whitefriars in Canterbury, Royal Victoria Place in Tunbridge Wells, and Fremlin Walk in Maidstone.

The Body Shop’s Joint Administrators have confirmed that 116 stores will remain open as they continue to restructure the UK business. This still means that 75 stores will close in the next four to six weeks, in addition to the seven already announced, resulting in 489 job losses.

The decision to keep more than half of the current stores open is part of a plan to focus on the brand’s products, online sales, and wholesale strategies in order to improve long-term financial stability.

Joint Administrator Tony Wright stated, “In taking swift action to right-size The Body Shop UK store portfolio, we have stabilised the business and are providing the best opportunity for this iconic brand to have a long-term, sustainable future.”

The Body Shop was founded in 1976 by Anita Roddick and her husband Gordon, with a focus on promoting ethical consumerism through their ethically produced cosmetics and skincare products.

This news comes just weeks after the European private equity firm Aurelius took control of the business. Aurelius, known for buying and turning around struggling companies, acquired The Body Shop for £207 million in November from Brazilian cosmetics giant Natura & Co.

It should be noted that these changes only affect The Body Shop’s business in the UK, and the company’s Global Head Franchise Partners in Europe, Middle East, Africa, Latin America, and Asia, as well as international wholesale partners, will continue to play a vital role in the brand’s future success.

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